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Website Intensive

Finally, check off Launch Website ☑ from your to-do list!

The building of a website usually isn't the thing holding it up — it’s preparing what’s necessary before the build even starts. This intensive is designed to give you a clear action plan and follow-through process for you to provide us with the assets necessary to launch your great-looking website and ready for buyers to find you and make sales.
astronaut riding a rocket in space. rocket with words YOUR WEBSITE LAUNCH on the side

A custom website built in a week.

Imagine having a live, beautiful website where you direct people to view your offers, make sales, and grow your business. The reason many businesses struggle with launching or updating their website is because they struggle with not knowing where to start, what content they actually need, or whether the choices they are making will ultimately help or harm their business.

Having strategic guidance through the process pulls you out of analysis mode and gives you the clarity you need to move forward with confidence. The Website Intensive gives you the strategic direction to stop overthinking, simplify your content creation, and launch a custom website tailored specifically to your business goals.

Here’s What’s Included

  • DIY Website Copy Guide: Clear prompts and page structures to walk you through writing your own website text.
  • Up to 6 Website Pages: Custom-designed, mobile-responsive layouts tailored specifically to your business goals.
  • Direct Voice & Text Support: Fast access via our client portal chat during your build week for quick feedback and live updates.
  • Website Inspo & Stock Photo Guide: Curated website examples and stock photo guide to spark ideas for your site's design.
sketch graphic of tablet showing a website page with astronaut riding a rocket
  • Strategy & Content Review Call: A call to review your text, images, and layout goals before design begins.
  • BONUS: Image & Video Guide (Our 16 page guide on optimation, tools and best practices for your website media).
  • Training Library: Access to our website training video library so you'll be able to manage your website.
  • 14 Days of Post-Launch Support: Two full weeks of ongoing assistance to answer questions and troubleshoot.

Your, Proud to Show It,
Investment

$2,500

Two payments of $1,250

Roadmap from Booking to Launch

PHASE 1

Booking & Setup

  • Request a Website Intensive
  • Review proposal & sign contract
  • Pay deposit
  • Access client portal
PHASE 2

Prep & Strategy Call

  • Get access to prep-work resources
  • Gather assets for your website
  • Schedule strategy call and design week
  • Call is held and design week confirmed
PHASE 3

Website Design Week

  • MON: Build foundation & home page
  • TUE: Supporting pages & responsive design
  • WED: Reveal & Revisions
  • THU: Final revisions & Launch!
PHASE 4

Follow-up Support

  • 2 weeks of email follow-up support
  • Access to training library
  • Show off your new website!
  • Leave a review
Zaynab Russell, founder of Novel Spring

I'm Zay, your designer!

Self-proclaimed Brand Packer™
I’ve always been creative, but just as often I’m sought out for different angles and big-picture thinking. I like to think that’s the left side of my brain getting its say too. It’s always been a pleasure to help both ways, and I find the Brand Wild (my name for the unpredictable market brands operate in) is so layered and fun to work in, with so much to explore.

Frequently asked questions

If you don’t see your answer below, please reach out.

This is great for you if: You’re an entrepreneur, service provider, or established brand ready to launch efficiently with your content prepared (or ready to complete using our prep kit).

This isn’t the best fit if: You need a large e-commerce store with extensive product catalogs or complex, highly custom functional builds.

Not sure if your project qualifies? Reach out, and we’ll figure out the best path forward together.

We recommend booking at least 2 to 3 weeks in advance. This gives you plenty of breathing room to work through your prep kit, gather your imagery, and draft your copy without feeling rushed. If you have an urgent deadline, reach out to us directly to see if we can accommodate a tighter timeline.

When you book, you’ll receive an email with a magic link to access your private client portal. This portal serves as your central hub for the entire Website Intensive—you’ll use it to complete your prep tasks, review updates, and track milestones all in one secure place, with no passwords required.

Yes! The total investment is $2,500. Your investment will be split into two payments of $1,250.

Tuesday Evening: The Reveal

At the end of the day on Tuesday, you’ll receive a full video walk-through of your new site. You can review the design and note any changes you’d like to request.

Wednesday: Revisions & Refinement

  • 11:00 AM EST: We’ll connect via portal chat or Google Meet for a 30-minute live sync to discuss your feedback and clear up any questions.

  • 4:00 PM EST: Final deadline to submit all written revision requests.

Note: All revisions must be submitted in writing. Our 30-minute chat is designed to talk through and clarify your written feedback. If you can’t make the live chat, simply ensure your written list is sent in on time.

*For Squarespace builds, you will also receive an invitation to access your site platform on Wednesday.

Your site can be built on either Squarespace or WordPress (self-hosted), depending on your business needs.

  • Squarespace: Great for an all-in-one, low-maintenance platform. I’ll start the build directly on my developer account so you don’t have to worry about adding me as a user or setting up hosting ahead of time. Once the design is ready, I’ll transfer full site ownership over to you, which automatically unlocks a 10% discount on your first annual plan through my Squarespace Circle partnership!

  • WordPress: Ideal for custom flexibility. I recommend setting up the Hostinger Business Plan (12-month tier), which comes with a free domain for a year. You can use my exclusive referral link to save 20% off your initial setup. 

  • When going with WordPress, we will use Breakdance to build out the website. You will have to pay a $99 per year cost for a license.

Note: Domain, hosting, and plugin fees are outside the scope of this website intensive package and are the responsibility of the client to pay for.

We connect through our portal chat—a simple, real-time messaging app—specifically during our Wednesday feedback window for fast, real-time messaging as we fine-tune your site. For any other questions or updates, you can send messages anytime directly inside your client portal. If you prefer standard email, you can also reach us at hello@novelspring.com.

Yes. Because this intensive focuses entirely on strategic web design and build, you will need core brand identity assets in place—specifically a logo, color palette, and typography. If you don’t have established branding yet, let us know! We can discuss adding a brand identity package to your project prior to your website week.

You will need to provide the text for your pages, but you won’t have to start from a blank page! We provide a DIY Website Copywriting Guide with page structures and strategic prompts to guide you through drafting your site content. If you prefer to hire a professional copywriter instead, you are welcome to work with one before your design week begins.

We know how busy running a business is, which is why this intensive requires minimal live time. Aside from our Wednesday revision window, all your prep work happens at your own pace before your design week is officially scheduled. If an unexpected delay comes up or you need to reschedule your design week, just reach out as soon as possible so we can discuss your options and find a new date.

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